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Private Label Magazine

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Fresh & Easy Rolls-Out Affordable Organic Products
Fresh & Easy Neighborhood Market recently announced that it will soon offer a new line of affordably priced organic products. To make Fresh & Easy organic products easy to find, each product is marked with a green organic band on the front label. ...

Private LabelsImportant for Competition
At this year's Food Marketing Institute (FMI) show, which took place May 4-7 2008, the Food Retailing Industry Speaks: Annual State of the Industry Review 2007 report was released. The report outlined the state of food retailing, and mentioned tha...

Not Only at Rite Aid
Following in Rite Aid's footsteps, Walgreens is now offering c.booth bath and body products by skin care innovator Colleen Booth-Rothschild. Its collection is exclusive to Walgreens, and its offerings will be different than the c.booth products available...

Tesco to Label Eco-Friendly PLs
Tesco plans to implement the use of carbon labels on its private label products in May 2008 in order to enable shoppers to choose products which are less damaging to the environment, as reported by The Guardian. The retailer will place carbon-c...

Fressnapf Celebrates PL Anniversary
According to Planet Retail, pet care retailer Fressnapf, Krefeld, Germany is celebrating the 10th anniversary of the launch of its firstand most successfulprivate label, MultiFit. For the 10-week campaign under the slogan 'Let's party,' al...

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